Marketing & Promotion

I didn't do marketing. I just loved my customers.1

Marketing, promotions and campaigns are traditional methods of sales promotion, in recent years the emphasis has shifted. Today marketing features actively guide customers so they can find a product or piece of information, increasing the importance of user- and product-centric marketing solutions.

User-centric Marketing
  • Rule-based and user-specific content and prices
  • Incentive options:
    • Free shipping
    • Club-points
Product-based Marketing
  • Product ratings and comments
  • Product surveys



  • Last viewed products
  • Most viewed products
  • Often bought in conjunction
  • Connected products and accessories
  • Sales charts
Common Marketing Features
  • Dynamic landing pages
  • Microsites
  • Promotion banners and widgets
  • Newsletter subscriptions

1) Zino Davidoff